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New drupa dates were earliest possible

In mid-March drupa announced its postponement due to the exponential spread of the coronavirus. The postponement was upon the recommendation of the crisis management team of the German Federal Government and taking into account principles of the Robert Koch Institute when assessing the risk of major events.

The new dates for drupa will be April 20 - 30 2021. According to Sabine Geldermann, director drupa and global head print technologies of Messe Düsseldorf, the dates were the “earliest and best possible date”.

"Under normal circumstances, the year 2020 would have been a “trade fair rally” for Messe Düsseldorf, because from August last year until this June almost all of Düsseldorf's major world-leading trade fairs should have taken place – with drupa as the finale,” said Geldermann.

“Due to the influence of the coronavirus and the associated official decrees or restrictions, seven trade fairs planned for this spring have already been postponed to the second half of 2020 and to spring 2021. Since we need a time frame of around two months for drupa (due to its set-up, duration and dismantling), there were only limited options available,” Geldermann continued.

“Having weighed up all the parameters and in view of the international trade fair calendar, the date chosen, 20 - 30 April 2021, is the earliest and best possible date, which we have agreed together with our President and the VDMA as the supporting association.

“Under the current circumstances, this date now allows the greatest possible planning security for all parties involved. Fortunately, we are now once again in a similar timeframe to the original, traditional May date of drupa, which has become widely established in the industry.”

Geldermann continued: “The postponement represents a new, unprecedented scenario for all concerned and requires a certain degree of flexibility. As in the past, we will continue to take every possible measure to carry over the successful status of drupa to the new date in 2021. It is our ambition and desire to organise another unique and successful drupa for our global customers in 2021.”

As a result of the postponement, the organisation’s satellite foreign trade shows are becoming important events of the year. Geldermann highlights All in Print China in Shanghai in October, citing it as its largest and highly relevant show in Asia.

“Furthermore, PPP Manila in October will provide an additional platform in an emerging Southeast Asian market. And indoprint in Jakarta, planned for September 2020, will also take place on schedule – according to current information,” said Geldermann.

While the exhibitions are going ahead as planned at the moment, Geldermann added that Messe Düsseldorf is closely monitoring the situation alongside its subsidiaries Messe Düsseldorf China and Messe Düsseldorf Asia. The organisation will “act in good time if necessary”.

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