• Print Innovation Asia

Countdown to drupa begins

The countdown to drupa 2021 has begun. Originally planned for June 2020, organisers made the decision to postpone the mega-fair due to the COVID-19 pandemic. drupa is now slated to occur from 20 to 30 April 2021 at Messe Dusseldorf.

Exhibitors supported the postponement, and stressed the importance of direct interaction with existing and new customers at the global trade fair.

"We were already in the final stages of preparing for drupa 2020. However, given the current exceptional situation, we believe the decision to postpone was both right and unavoidable,” said Hiroaki Shimosaka of Fujifilm Corporation.

“The announcement in March has minimised the economic damage to exhibitors and we are grateful that the decision was made before the impact could become even more drastic. However, while the Coronavirus is causing social-distancing and general caution, the communication infrastructure provided by the printing industry, and the role of print remains unchanged. We are therefore preparing for drupa 2021 to be successful, when the extent of the Coronavirus has subsided,” Shimosaka continued.

According to Messe Dusseldorf, some exhibitors plan to make the most of the additional time and complete and redevelop further innovations – and thus ask for a greater presence at the trade fair in 2021. drupa is an indispensable platform for industry participants, providing orientation, impetus and, above all, meeting the demand for face-to-face meetings to a high degree.

"At the first drupa in 1951, Bobst sold 43 machines. 70 years later, in 2021, we will be shaping the future of the packaging world at drupa by actively driving change in the industry, sharing our vision in a changing world is essential, and drupa 2021 will be the right place to do so," said Jean-Pascal Bost, CEO of Bobst.

Claus Bolza-Schünemann, CEO of Koenig & Bauer added: "drupa is the leading trade fair and the highlight of an entire industry. We at Koenig & Bauer have already put a lot of energy and passion into drupa. We would like to share this with you – also in 2021 – and of course on the way there. Stay tuned, it's worth it!”

In the meantime, drupa invites its community to take advantage of the website's various features to present themselves, publish company and product information free of charge and keep up to date via the newsroom and social media channels.

Some exhibitors that had planned to use drupa 2020 as a launchpad for new products will still launch in June 2020. The exhibitors include HP and Xeikon.

The online ticket shop for drupa 2021 is now open. For further information and regular updates, please visit www.drupa.com.


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