• Print Innovation Asia

BOBST pulls out of drupa 2021, highlights new customer engagement strategy

Bobst announces its decision not to attend drupa and other industry tradeshows in 2021, while maintaining a limited participation in Asia. According to the company, it will be reducing its presence at industry tradeshows and thereby dramatically reducing the environmental impact.

Instead, the company will be implementing Smart Factories, Technology Lounges and Customer Reference Sites as the preferred engagement model with clients.

To engage with customers more effectively, Bobst said it will be evolving “its current Competence Centers to the next level and provide all customers and prospects with new ways to access product and solution demonstrations. Over the last few years, the Competence Centers have been growing and the investments made are quite significant. They have become the preferred place to showcase live customer experiences and to validate investments.”

The Competence Centers has transformed into so-called Smart Factories, which will have Technology Lounges, Partnerships and Application Experts to demonstrate complete end-to-end solutions. Customers will be able to touch and see everything required to produce a label, pouch or box, from substrates processing, to job preparation, colour management, printing, tool preparation and converting, all with the option to test specific jobs from converters.

Bobst has also started to virtualize interactions with live streaming demonstrations across all equipment in its existing Competence Centers. This has enabled customer experience with less traveling constraints. There will be further information on these new ways of engagement soon.

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