#GoodPackaging: Quirky simplicity
Company: Léon Design Agency
Title of Entry: Vincent Nigata
Client: Vincent Nigata
Printing Method: Digital Printing
Packaging Substrate: Paper, Glass, Cardboard
Bali-based French pastry chef, Vincent Nigita, teamed with the agency to develop branding, design and architecture to help establish Nigita’s name and his signature store as the premier spot for the freshest and “Frenchiest” delicacies. At the crossroads of tradition and modernism, the challenge was to reveal Chef Vincent’s extravagance, passion, techniques and quality pastries in offbeat ways.
Playing with the codes of fashion, the brand uses simple yet modern designs with a cheerful twist. Classic black bold typography on a white background introduces luscious pastries in close-ups or mugshots of mischievous cooks; funny packaging is thought of as glamourous jewel cases in vibrant tones.