• Print Innovation Asia

New Koenig & Bauer Rapida generation wins design awards

Koenig & Bauer announced that its new Rapida press generation has picked up two design awards - the iF Design Award and Red Dot Design Award.

The announcements were made during Koenig & Bauer’s LIVE event, which is currently still running until tomorrow, 25 June 2020.

The presentation of the Red Dot Design Award on 22nd June kicked off the second week of Koenig & Bauer LIVE. Broadcast as an online stream, the event was a perfect opportunity for the company to showcase its latest product innovations for the print industry.

“Our newly developed machine will set new standards in the printshop, not only technically but also in its design,” said Ralf Sammeck, member of the executive board of Koenig & Bauer and CEO of the Sheetfed business unit, during the product presentation.

The jury of the international Red Dot Design Award identified the Rapida as the “Best of the Best” in its category and honoured this achievement with the competition’s top prize. In addition, Koenig & Bauer was already announced as a winner of the iF Design Award for the new Rapida generation in February.

The new generation of Rapida has clear lines, generous glass surfaces and an overall appearance characterised by the brand colours of Koenig & Bauer. The company’s major rebranding first began in 2017.

“Consistent implementation of the brand identity, also with regard to product design, underlines Koenig & Bauer’s claim as a leading partner to the print industry,” said Dagmar Ringel, head of corporate communication and marketing at Koenig & Bauer.

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