#GoodPackaging: Fun and Playful
Company: Widarto Impact Location: Indonesia
Title of Entry: Wildee Playful Pet Foods
Client: Wildee Pet Foods
Category: Pet Food
Printing Method: Flexography
Packaging Material: Plastic Pouch
As a pet food startup, Wildee wants to appear more creative in order to attract market interest. One of their target markets are children. The design agency was tasked to create packaging that could make children happier and care more about their pets.
The agency created simple doodle illustration designs with pastel colour combinations that are not limited to bold colours. The result is a look that is fun and playful that brought about an emotional impact on the audience.