• Print Innovation Asia

#GoodPackaging: Fun and Playful


Company

Company: Widarto Impact Location: Indonesia

About

Title of Entry: Wildee Playful Pet Foods

Client: Wildee Pet Foods

Category: Pet Food

Printing Method: Flexography

Packaging Material: Plastic Pouch

Summary:

As a pet food startup, Wildee wants to appear more creative in order to attract market interest. One of their target markets are children. The design agency was tasked to create packaging that could make children happier and care more about their pets.

The agency created simple doodle illustration designs with pastel colour combinations that are not limited to bold colours. The result is a look that is fun and playful that brought about an emotional impact on the audience.

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