#GoodPrints: Personalised Instant Face Mask
Company: Chaiyaboon Brothers
Title of Entry: Imprinted Face Mask
Company: Fruit of the Loom
Printing Method: Digital Print
Printing Technology: Kornit Avalanche HD6 system
As distributor for Fruit of the Loom(FOTL) in Thailand, Chaiyaboon Brothers has been using digital direct-to-garment (DTG) technology for more than a decade, most recently implementing the Kornit Avalanche HD6 system for industrial-scale decoration of short- and long-sleeve t-shirts.
In addition to supporting those partners’ business needs during this COVID-19 crisis, FOTL Thailand has found another way to make the best of their situation: Many of these screen shops sell blank face masks, so FOTL Thailand has been buying them to imprint via Kornit and provide to those in need.
Today, each FOTL Thailand t-shirt order Chaiyaboon Brothers ships includes an imprinted mask—one per parcel delivered.
Those using a simple, repeated design are included at no charge. Those using a more complex design, made to match the corresponding t-shirts in the customer’s order, are included for $1 USD apiece, essentially for cost. Furthermore, they have been donating these masks to local community organizations to use as necessary.
In terms of both the garments that have long been the core of their business and the ability to imprint masks as needed, Kornit’s DTG technology has empowered FOTL Thailand to meet the changing demands that have come their way.