Heidelberg pulls out of drupa
Heidelberg announced that it will not be taking part in the drupa 2021 edition. The company cited the uncertainty of the COVID-19 pandemic as a reason for pulling out of the mega print exhibition.
With that, Heidelberg will not be taking part in any other international trade fairs in 2021.
In a statement it said:
“Covid-19 has accelerated the move towards digital and local events. Although there is no way of knowing what the impact of corona will be next year, Heidelberg has to make a decision now. So the company has decided to not participate in international trade fairs next year and will thus not be taking part in drupa. In 2021, drupa will be a very different event – global travel restrictions and hygiene regulations mean significantly fewer visitors and constraints on communication. Traditional international trade fairs with busy booths and halls will very probably be difficult to implement and will likely lose their status as global meet-up events for customers and manufacturers. As a long-time partner to drupa, Heidelberg will be happy to continue to offer its experience when it comes to bringing future trade fair concepts into line with new digital possibilities and customer requirements.”
Heidelberg last showed support for drupa's decision to postpone the show to April 2021.
Heidelberg joins another large exhibitor, Bobst, in cancelling drupa plans. Xerox has also confirmed it is not participating in the 2021 show.