#GoodPackaging: Simply Sophisticated
Company: Hoang Ha Label Co. (a member of the QLM Label Makers Group)
Title of Entry: Pukara Olive Oil
Client: Pukara Estate
Category: Gourmet Food
Printing Method: Digital Print
Printing Technology: HP Indigo 6800, HP Indigo Mosaic app
Accolades: Gold winner for Digital Labels at the Asian Print Awards 2019
The entry was for Australia-based Pukara Estate, a gourmet food manufacturer specialising in olive oil and vinegar. Apart from quality, the label stood out for its less-is-more look. The client wanted a simple yet sophisticated design.
The client required the design elements to fit within strict branding guidelines and are quite conservative with their branding so there was no excessive use of embellishments. It did go to show that simplicity done well can be outstanding.
To achieve the distinct look of the labels for Pukara Estate, HP Indigo Mosaic technology was utilised. Mosaic is a plugin app on HP Indigo SmartStream platform. Using a “seed image”, Mosaic is able to create an infinite iteration of unique designs by auto-scaling, transposing and rotating the image. The result was that every customer received a one-of-a-kind packaging from Pukara.