drupa shortens 2021 dates
Drupa is reducing the duration of the trade fair from eleven to nine days for the 2021 edition. The show will now run from 20 to 28 April 2021.
"Since we are currently assuming that fewer visitors from overseas will be able to travel to drupa 2021, we consider a reduction from eleven to nine days to be sensible in order to direct visitor flows more efficiently. At the same time, the duration of nine days ensures that running machines can still be shown, which is a unique selling point of drupa," said drupa President Claus Bolza-Schünemann.
Some exhibitors have already cancelled their participation due to COVID-19 uncertainties, including Bobst, Heidelberg, Xerox, Komori and most recently, Manroland Sheetfed.
According to drupa, the current booking status remains at a high level with over 1,500 exhibitors and a net hall space of more than 140,000 sqm. This underlines the industry's confidence in the international appeal of the event and the need for face-to-face meetings, acquisition of new customers or live presentation of running machines still exists.
"Many of our customers also see it as their own responsibility to strengthen the industry and provide important impulses personally on site," said drupa Director Sabine Geldermann.
To guarantee a professional and safe trade fair, drupa will be relying on a hygiene and infection protection concept that is continuously adapted to the latest corona protection regulations and official requirements.
Geldermann added: "The character of drupa in 2021, due to the pandemic and hygiene regulations, will certainly be different from what we are used to, but it will continue to make a very important contribution to the economic recovery.”
Additional information on Messe Düsseldorf's hygiene and infection protection concept can be found at www.drupa.com