Diageo has created a 100% plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. According to the company, this would be the first time such a bottle is made for spirits. The bottle will debut with whisky brand, Johnnie Walker, in early 2021.
The packaging was created through a new partnership with venture company Pilot Lite to launch Pulpex Limited, a new sustainable packaging company. Pulpex Limited is partnering with other FMCG companies including Unilever and PepsiCo, with more to be announced later in the year. The partnering companies are each expecting to launch their own branded paper bottles in 2021.
“We’re proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence,” Ewan Andrew, Chief Sustainability Officer, Diageo PLC.
Pulpex Limited has developed a ‘first-of-its-kind’ scalable paper-based bottle designed and developed to be 100% plastic free and expected to be fully recyclable. The bottle is made from sustainably sourced pulp to meet food-safe standards and will be fully recyclable in standard waste streams. The technology will allow brands to rethink their packaging designs, or move existing designs into paper, whilst not compromising on the existing quality of the product.