• Print Innovation Asia

CGS launches new branding and look

CGS ORIS launches a new corporate image and brand identity.

“CGS Publishing Technologies International GmbH”, was founded in 1985 by two young men with mutual visions and ideas. It is a true startup story that includes journeys to Silicon Valley promoting innovative solutions for the graphics industry in the very early days and birth of desktop publishing.

Today, CGS ORIS employs roughly 80 people internationally, with offices all over the world. With development headquarters still based in the picturesque German village of Hainburg where the dream was born.

It is a beautiful contrast between the building’s original brick structure dating back to 1911 and the innovative colour management, proofing software solutions and specially formulated media for the graphic arts industry, developed here for the past 35 years.

This jubilee has triggered a lot of reflection and many new ideas.

Bernd Rückert, CEO of CGS ORIS, and Isabel Bracker, Manager of Communications, elaborated on the intensive creative and conceptual phases they went through over the past few months.

One of the biggest changes? The new brand name “CGS ORIS”.

“After doing business for several decades in nearly every country in the world, we came to realize in some places our company was known as CGS, in others we were more commonly known as ORIS. CGS is the abbreviated version of the company and ORIS the product family name. We have now combined what has always belonged together to focus on a singular strong brand for the future. Making it much simpler to identify products with CGS ORIS technology inside,” Rückert commented.

Without ever forgetting the company roots, some branding elements will remain consistent: as an example, the new company logo still incorporates the well-known graphic imagery.

“In earlier designs it represented a computer with a green power button and the text below creating a keyboard,” Rückert explained.

Furthermore, the primary brand colour has changed slightly with a darker appearance and the new grey replaces the green colour used in the past.

“The new colours fit us perfectly, our corporate identity and the new look and feel for 2020 and beyond. The colours are an ideal choice, even in combination with our existing product colour palette that serves as a consistent part of the overall theme,” Bracker commented.

“Of course, the original concept was to celebrate our 35th jubilee at drupa and present the new branding launch at our booth with a large party and celebration planned. But nevertheless, we are very pleased with the results – and we still have many new announcements planned in the coming weeks ahead. Our software user interface will receive a fresh new look and there are many other creative advancements planned in the near future,” she added.

Currently, CGS ORIS is conducting intensive research and development in the area of expanded/multicolour printing, CxF prediction and colour data exchange as well as packaging and industrial printing. To learn more, visit: www.cgs-oris.com.

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