Thailand’s Siam Toppan wins award for AR packaging
Siam Toppan Packaging (Siam Toppan) has won awards at the WorldStar Packaging Awards. According to the company, it has become the first in the Toppan Group to win at the awards program.
Siam Toppan’s packages were selected for their innovative product presentation ideas employing attractive design and augmented reality (AR).
The WorldStar Packaging Awards is organized by the World Packaging Organization and seeks to recognize packages demonstrating advanced packaging technologies and outstanding design. The 2020 awards featured 321 entries from 36 countries, with 214 packages receiving accolades.
Siam Toppan’s paper-based packages for snacks given as gifts employ original graphic design and structures that makes use of the company’s folding carton technology.
The packages received plaudits for their eye-catching appearance, the adoption of eco-friendly reusable material, and the innovative use of AR code to provide information on the snacks inside.
“Receiving WorldStar Packaging Awards is great news for Siam Toppan and the Toppan Group,” said Satoshi Kawada, Managing Director of Siam Toppan Packaging. “At Siam Toppan we pride ourselves on the provision of high-quality packaging that demonstrates outstanding design, functionality, and ingenuity and look forward to continuing to exploit our strengths to offer more eco-friendly, smart packaging solutions to all our customers.”