DTG company Nonek Clothing installed the new Kornit Storm HD6 to improve efficiency and capture new markets.
Based in Jakarta, Indonesia, Nonek Clothing was established in 2011 and specialises in direct-to-garment (DTG) printing. In April 2017, the company invested in a Kornit Breeze. In February 2020, Nonek traded in the machine for a Kornit Storm HD6. The Kornit Storm HD6 is a robust commercial DTG printer for small to mid-sized print businesses. This Kornit HD system is designed for printers with print runs between one to 500 garments.
“The Kornit Storm HD6 is a great addition to our site. It did what they advertised, giving us a great system, efficient workflow, and the printer is always getting better every time,” said Kalvin Hardy, founder of Nonek.
The Kornit Storm HD6 allows high-definition image quality and improved hand feel, with an enhanced colour management experience. The Storm HD6 includes six colour channels (CMYK, Red, and Green) plus white, for a wider gamut and improved spot colour matching.
“The Kornit Storm HD6 is a new machine for us completely because it has different number of colours. The Kornit Breeze only has four colours plus white but the Storm has six colour plus white. Versus the Breeze, the Kornit Storm produces more results in terms of the printing quality and the colour,” said Hardy.
With the Storm HD6, Nonek can easily reproduce the true colours and accurately match and repeat corporate logos. The print quality is enriched by ColorGate’s professional RIP software adding advanced colour management and screening capabilities, improved white base creation and pre-defined colour libraries for the ultimate colour matching.
The Kornit Storm HD6 is capable of printing almost all type of fabrics. Due to this, Nonek can now expand its applications offerings beyond t-shirt printing: “Our business mainly is printing on t-shirts so not much has changed from when we started to our Kornit Breeze purchase. But with the new Storm machine, we are able to open a new market, let’s say for printing on canvasses for shoemaking or tote bag printing. We are able to open up our applications and print on more products.”
Nonek adopts a B2C business model with an online and reseller system. Its clientele are mostly individuals and small businesses that are set up as online stores and drop shipping companies. Hardy added that only about 5-10% of its clientele are corporate.
“Our main purpose is to help our clients kickstart their businesses without investing heavily on the machine. For those who want to start a customised t-shirt company, they don't have to get the machine. All they need to do is focus on getting the sales, while we handle all of the production,” said Hardy.
“I first learned about Storm by the Kornit distributor here in Indonesia. I’ve seen how it works several times and was interested in it. At that time, I actually had two different types of machines from two different types of brands; I was using the Kornit Breeze, and a Brother machine,” Hardy continued.
“I made the decision to go with the Storm because of the efficiency of the workflow that the Kornit system offer compared to the other. At that time I was looking at the other brands, but I know that Kornit fulfilled my need. What I need is efficiency. With the Kornit, I can lower the manpower but still achieve a great number of output,” Hardy continued.
The Kornit Storm HD6 is incorporated with HD technology, which is created to accelerate production speeds and volume. The technology also enabled unparalleled print quality, and fast turnarounds for Nonek. The Kornit Storm HD6 provides a non-stop production workflow that enables garment loading while printing. It features dual-pallets, fully automated processes and an advanced user-friendly front-end. Specifically engineered for 24/7 non-stop industrial use, the advanced machine controller enables multi-function operational efficiency that also increases the production speed.
Nonek’s installation in February is relatively new, yet the company has already reaped benefits.
“The main benefit is on ink consumption, for sure. From February until now, we have experienced that the ink costs save us more than about 40% compared to Kornit Breeze, so I'm quite happy with it,” Hardy said.
According to Kornit, the Storm HD6 is powered with proprietary Neopigment Eco-Rapid ink, to reduce ink consumption and offer approximately 30% lower Cost-Per-Print. As Storm HD6 is a non-contact printing process, Nonek can also print finished garments, over buttons, zippers, pockets, and much more. The Kornit printing technology also eliminates pre-treatment separately as this is a wet on wet digital printer on the market.
“In addition, the support from Kornit is great. Anytime I face an issue with the machine, they’re easy to contact and ready to help. The local technician to help with support is readily available. It’s convenient for us,” Hardy continued.
“We are delighted to see the progress that Nonek has made, building their business with Kornit technology. We said last year when we launched the Atlas and Avalanche Poly Pro that one of the global megatrends that would drive the industry would be the so-called “Retail Meltdown” and the drive towards e-commerce. The coronavirus pandemic has accelerated that transition and for sure Nonek has benefitted by this global shift towards e-commerce. Of course the increased productivity of the Storm platform and Kornit’s HD technology is also making a big difference for Nonek and their customers. We are thrilled by this success story and thank both Nonek and PT Samafitro for their strong partnership in Indonesia,” commented Andy Yarrow, President of Kornit Asia Pacific.
What’s next for Nonek?
“Our next step is to increase our production output, so that we can help even more people to start their business. In the future, we might look into getting more Kornit machines as we are trying to expand our business to the region perhaps in the next two years, either in Singapore or Malaysia,” Hardy concluded.
First published in Issue 08/2020 of Print Innovation Asia.