• Print Innovation Asia

Bobst announces organizational restructure


Bobst announces its new company structure, which will come into effect 1st January 2021. With the new restructuring, Bobst aims to be more customer centric, easier to reach, and more agile to deliver novelties. The new industry vision revealed by BOBST in June 2020 offers a transformation for the packaging industry.


The restructure comprises of two new Business Units.


The newly created Printing & Converting Business Unit (previously Sheet Fed and Web Fed) led by Stephan März will develop products and solutions. Each product will be developed with an entrepreneurial spirit to better address clients’ and industry needs, delivering faster innovation, improving quality and ultimately increasing customer satisfaction.


Sales will be led by Raphaël Indermühle. Reporting to him for South East Asia, Korea, Japan is regional business director, Sebastien Geffrault. Indermühle will be leading China & India regions in the interim.


The Services & Performance Business Unit (former BU Services) led by Julien Laran, continues to provide services to maximize production up-time and to increase the overall performance of converters’ sites. The Internet of Things will enable converters to make fact-based decisions and optimize their entire production floor. BOBST Connect will take a more central role to support clients.


Sales for this unit will be led by Christian Falk. The regional business directors for South East Asia, Korea, Japan will be Michael Berger. Similarly, Falk will lead China & India regions in the interim.


According to Bobst, these two Business Units will rely on a more simplified, agile and easy to reach sales organization. Both identical sales organizations (per geographies and per industry) will serve clients across the Labels, Flexible Packaging, Folding Carton and Corrugated board industries. More synergies between machines and services will enable new business models.


Both organizations will be operational as of January 1st 2021.



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