• Print Innovation Asia

CCL Label combines can and shrink sleeve for safe drinking experience

CCL Label launches CANtastic, a new type of aluminium can packaging with shrink sleeve that offers maximum hygiene and ideal marketing possibilities for promotions.

CANtastic will consist of a aluminium can with an engineered sleeve and top label that provides a 360 degree safety seal for the can, making it hygienic and safe to drink from. The packaging fulfils all official food safety standards and the can is also re-closable to prevent for example insects to enter the can via the opening.

“This new packaging product is all about connection and protection – it guarantees maximum cleanliness from production to the Point-of-Sale in supermarkets, convenience stores or gasoline stations, were cans are often openly displayed in an unprotected environment to catch the attention of the consumer. With CANtastic the cans are protected against all kinds of possible contaminations while ideally promoting the brand owner’s message,” said Reinhard Streit, Vice President and Managing Director Food&Beverage at CCL Label.

“It goes further than other aluminium cans available in the market, allowing brand owners to build maximum trust with the consumers. We see that COVID-19 has transformed the consumer landscape – trust in brands is more important than ever. Health is now connected to heightened issues of food safety and hygiene with two-thirds saying that being healthy is being safe. Improving food safety is cited as the number one priority for manufacturers,” said Streit.

A study carried out by IPSOS revealed that two thirds (66%) of consumers `concerned’ with the safety of their food and the Packaging Survey released by McKinsey revealed that concerns connected to food safety and hygiene is a new trend amongst the top 6 packaging industry trends.

As lockdown restrictions are lifted, promotional activities from brand owners are expected to become an important marketing tool again.

“Our CANtastic can offers ideal space for branding and consumer communication. Firstly, there is additional space on the lid for extra activities or design possibilities. Contests, lotteries and loyalty programs can easily be integrated as well as Virtual Reality elements or special QR codes for unique and secure digital identity,” explained Streit.

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