• Print Innovation Asia

Cimpress signs mega deal for HP Indigo 100k digital presses



HP Inc. and Cimpress announced a multi-year strategic agreement for a large-scale investment in next-generation HP Indigo digital presses to grow the online personalized print product market.


As part of the agreement, Cimpress will deploy new HP Indigo digital presses over the next two years, mainly the B2-format HP Indigo 100K Digital Press. Engineered for nonstop printing, the 100K is the flagship press in HP Indigo’s 5th generation platform, unveiled last year. More than half of the new HP Indigo 100K units is expected to be installed in 2021.


Cimpress is HP Indigo’s biggest customer globally. Cimpress’ businesses, including Vistaprint, specialise in mass customisation and serve millions of customers each year. Cimpress uses HP technology to deliver personalized print products such as holiday cards, photo specialty items, gifts, calendars, and marketing materials.


“More print customers have migrated during the pandemic from offline to online where Cimpress is the clear leader. We believe most of these customers will stay online post pandemic and we will keep driving efficiencies, continue investing to serve customers better,” said Robert Keane, Cimpress’ founder and CEO. “Over the past decades, HP has been instrumental for our growth, not only in volume, but also in capabilities. We believe in our continuous cooperation to reinforce our cost competitiveness and our ability to delight our customers worldwide.”


“Helping customers achieve growth opportunities and operational excellence is a key value for HP. We collaborated closely with Cimpress as we developed the HP Indigo 100K, in order to ensure it addresses market needs for high automation and volume to deliver personalized products. We are excited to continue to develop our strategic relationship with Cimpress to drive the long-term success of both companies,” said Haim Levit, general manager, HP Indigo.

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