• Print Innovation Asia

EFI appoints Currie Group as new distributor partner in Australia and New Zealand



EFI announced the establishment of a new distribution partnership in Australia and New Zealand (ANZ) with Currie Group. EFI is currently working closely with Currie Group on sales activities planning, with go-to-market commencing in early 2021. Through the partnership, Currie Group will sell the broad portfolio of EFI Wide-Format UV LED printers.


Rodd Harrison, VP of Sales, Asia-Pacific for EFI said: “This new partnership will allow EFI to reach even more customers as we expand our growth. EFI is very committed to the market in Australia and New Zealand. The synergies to be created with Currie Group’s infrastructure and our leading portfolio are significant as a means to help customers thrive with digital wide-format printing.”


According to EFI, the company recorded nearly 20 new wide-format printer installations in ANZ over the course of the year despite the pandemic.

David Currie, Executive Chairman for Currie Group said, “Currie Group continues to drive growth in our business and for our customers through digital transformation. Printing companies have many opportunities for growth with wide format, so we are excited to begin this new partnership to provide customers with EFI’s world-class, versatile UV LED solutions. The range of innovations available through EFI’s line-up of roll-to-roll, flatbed and hybrid printers opens up new, creative possibilities for our customers.”


In anticipation of servicing the ANZ wide format market, Currie Group announced the appointment of Paul Whitehead as the wide format Business Unit Manager. Currie Group and EFI welcome Whitehead into this newly created role with the purpose of creating, managing and growing Currie Group and EFI’s presence in the wide format market.

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