• Print Innovation Asia

EFI appoints new VP and GM for Display Graphics

Todd Zimmerman will lead global inkjet signage and graphics business

EFI has appointed Todd Zimmerman as its new vice president and general manager, Display Graphics.

Zimmerman joins EFI from Fujifilm USA, where he spent more than a decade in a variety of executive roles, most recently as division president and corporate VP of Fujifilm Global Graphic Systems. Prior to joining Fujifilm, Zimmerman worked in sales with Kodak Polychrome Graphics.

“Todd brings a wealth of valuable knowledge to a role that is key to EFI’s ongoing success,” said Scott Schinlever, chief operating officer, EFI Inkjet. “His experience and management style are significant assets to accelerate an EFI Display Graphics portfolio that offers best-in-class technologies today and will deliver breakthrough technologies in the near future.”

Zimmerman assumes his new role at a time when many EFI customers are growing their businesses to meet recovery-fueled, post-pandemic business needs, especially in key application areas, such as point-of-purchase graphics, tradeshow and event signage, and environmental graphics and décor.

“EFI has an outstanding portfolio of offerings for the sign and display graphics market, and I am looking forward to helping the company further enhance those offerings,” Zimmerman said. “This is a unique opportunity, and I am happy to be joining a highly talented team that has demonstrated the ability to not only listen to, but also respond quickly to changing market trends and customer feedback.

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