• Print Innovation Asia

EFI grows Asia Pacific packaging team with new hire


EFI announced the appointment of Paul Sanelli as its new packaging and display business development manager in the Asia Pacific region.


Based in Melbourne, Sanelli’s reach extends beyond Australian shores; he will be driving business development activities across APAC, and work closely with EFI’s territory sales managers.


With the appointment, EFI highlighted its commitment to grow the packaging business in APAC. Sanelli will be working with customers in the packaging space across the APAC region, including growing the EFI Nozomi footprint.


“I am excited about the digital growth happening in the packaging industry and about EFI’s culture and innovative technology, its focus in helping customers discover the opportunities and the commercial benefits that can be realised through digital printing,” said Sanelli.


Sanelli is a graphic communications expert with more than 25 years of industry experience. Prior to EFI, Sanelli had his start in graphic arts in prepress, before moving into sales for leading suppliers in the print industry.


“From stripping films and washing down a proofing press in my early days, I have seen many step-changes and transitions to digital workflow and production. Observing the early adopters through to dedicated and digital-only operations has given me a sense of what works, and some of the potential challenges’ companies have had to work through when using their current conventional go-to-market strategy,” said Sanelli.


“EFI has become such a relevant supplier to the packaging market through its e-Commerce, workflow, production scheduling, plant management, ERP solutions and printing and converting offerings. I am a believer that one size doesn’t fit all and, therefore, our goal is to focus on our customers’ success by providing them a customised solution tailored for their business needs,” he continued.


‘’I am very pleased to have Paul join our team at EFI. He comes with a wealth of knowledge not just in packaging, but also in digital printing in general, and has a proven track record of project management in complex sales processes. He is well-respected in the industry for his experience and his approach and is a great addition to our growing team,” said Rodd Harrison, EFI’s Asia-Pacific vice-president of sales.


“Paul coming on board reinforces our commitment to packaging in general, the importance of the APAC region as a whole and A/NZ specifically to our business, and to build a great team of people to service our customers and the industry through innovation,” Harrison concluded.

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