Evian goes label-free

Mineral water brand Evian switches to bottles made from 100% recycled plastic, 100% recyclable to meet circular brand goals by 2025.

evian announced the launch of its new bottle design in Singapore, as the brand looks at ways to reduce its use of virgin plastic. With almost two years in the making, the bottle is a first of its kind for the brand; label-free and created from 100% recycled plastic.

The label-free bottle marks a significant milestone to becoming a 'circular' brand by 2025 – making all of its plastic bottles from 100% recycled plastic. In early 2020, evian received a global certification for becoming carbon neutral.

The new bottle design was first launched in France in July 2020, before being rolled out in additional countries September 2020 onwards. The Singapore launch aligns with the country’s Zero Waste Masterplan to create a more sustainable living environment and pave the way towards a zero-waste nation.

"With the bottle made from 100% recycled materials and label-free, this acts as a tangible proof of our commitment to becoming a circular brand by 2025. It's now more important than ever for us to bring consumers our natural mineral water in a more sustainable way,” said Shweta Harit, evian global brand VP. “The bottle's premium design speaks to history's most environmentally conscious generation. Stripped down to its truest form, the bottle is as pure as the water within it.”

evian's new bottle design is available as a 400ml bottle and features an 'evian pink' bottle cap.