• Print Innovation Asia

First online drupa session logged 1,900 visitors

On 27 October, the digital platform drupa preview opened. According to drupa, over 1,900 interested visitors took part in the virtual event.

The event had 70% international visitors, two of the top five countries were in Asia - Japan and India. The UK, Netherlands, and Germany make up the other three.

The platform held panel discussions and live web sessions as spectators, received valuable input on current issues via video keynote speeches and virtually connected with exhibitors and industry players. The three areas ‘Exhibition Space’, ‘Conference Area’ and ‘Networking Plaza’ reflect drupa’s cornerstones digitally, bridging communication needs between now and the next live event.

More than 14,000 pageviews also highlight the print community’s high level of interest in the content on offer. Around 1,400 exhibitors from 50 countries presented their products, solutions and applications within the Exhibition Space.

“The response from exhibitors and visitors following the first preview was very positive,” said Sabine Geldermann, Project Director Print Technologies. “drupa preview offers a valuable basis for regular customer contacts, enabling ongoing interaction within our community during this pandemic. Its digital format helps enhance our customer communications, focusing on the industry’s future topics. From now on, it is our goal to create a hybrid concept, perfectly combining the best of both worlds in order to ensure the April event can take place under optimal conditions.”

All speeches and videos will shortly be available on demand at preview.drupa.com.

The next drupa preview day will take place on 17 November.


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