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Fuji Xerox officially renamed FUJIFILM Business Innovation


As of April 2021, Fuji Xerox Co., Ltd. corporate name has changed to FUJIFILM Business Innovation Corp. (FBI). This change follows the end of the Technology Agreement with Xerox Corporation on the agreement’s expiration date, 31 March 2021.


Likewise, on 1 April 2021, the sales departments in Japan and all 31 domestic sales subsidiaries plus Fuji Xerox InterField will integrate as one to establish a new company, FUJIFILM Business Innovation Japan Corp.


Fuji Xerox has renamed its Asia Pacific operations in line with the Fujifilm brand. Fuji Xerox Asia Pacific Pte Ltd, the regional management of sales affiliates in Asia/Oceania countries and regions, is now known as FUJIFILM Business Innovation Asia Pacific Pte. Ltd.


The new corporate name represents Fuji Xerox’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.


List of major Asia Pacific affiliates


Current company name: Fuji Xerox Asia Pacific Pte Ltd (Regional management of sales affiliates in Asia/Oceania countries and regions)

New company name: FUJIFILM Business Innovation Asia Pacific Pte. Ltd.


Current company name: Fuji Xerox Asia Pacific Pte. Ltd. (Malaysia Operations) (Sales and services of office equipment in Malaysia)

New company name: FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Malaysia Operations)


Current company name: Branch of Fuji Xerox Asia Pacific Pte Ltd (Cambodia) (Sales and services of office equipment in Cambodia)

New company name: Branch of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia)


Current company name: Fuji Xerox Singapore Pte Ltd (Sales and services of office equipment in Singapore)

New company name: FUJIFILM Business Innovation Singapore Pte. Ltd.


Current company name: Fuji Xerox Australia Pty. Limited (Sales and services of office equipment in Australia)

New company name: FUJIFILM Business Innovation Australia Pty Ltd


Current company name: Fuji Xerox New Zealand Limited (Sales and services of office equipment in New Zealand)

New company name: FUJIFILM Business Innovation New Zealand Limited


Current company name: Fuji Xerox (China) Limited (Sales and services of office equipment in China)

New company name: FUJIFILM Business Innovation (China) Corp.


Current company name: Fuji Xerox Taiwan Corporation (Sales and services of office equipment in Taiwan)

New company name: FUJIFILM Business Innovation Taiwan Co., Ltd.


Current company name: Fuji Xerox Korea Company Limited (Sales and services of office equipment in Korea)

New company name: FUJIFILM Business Innovation Korea Co., Ltd


Current company name: Fuji Xerox (Thailand) Co., Ltd. (Sales and services of office equipment in Thailand)

New company name: FUJIFILM Business Innovation (Thailand) Co., Ltd.


Current company name: Fuji Xerox Philippines Inc. (Sales and services of office equipment in the Philippines)

New company name: FUJIFILM Business Innovation Philippines Corp.



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