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FUJIFILM Business Innovation completes move to new 'Omotenashi' space



FUJIFILM Business Innovation unveiled its new office and customer experience centre (CEC) in Singapore at Mapletree Business City. The new facility serves as its Asia Pacific and Singapore Headquarters.


Embodying the ‘Omotenashi’ (wholehearted hospitality) concept of the brand, the new CEC was created to showcase innovations that accelerate businesses’ success in an environment that enhances efficiency, collaboration and engagement.


Designed to meet the challenges of today’s digitalised world, FUJIFILM Business Innovation houses over 800 employees in the new premise.


The new space combines both a working office and customer experience centre that foster collaboration while delivering exceptional experiences. This is part of a longer-term strategy to transform the way organisations work in a post pandemic world.


As a result of the transformation, FUJIFILM Business Innovation saw a 49% reduction in space utilised.


The newly conceived customer experience centre was designed with the objective to “woo, wow and win” customers through an engaging showroom experience incorporating an agile work environment.


Bringing together vital elements of design and technology, the space was created to showcase a new generation of smart multifunction devices and business process solutions to meet the ever-changing needs of a digital native generation.


In line with work trends, FUJIFILM Business Innovation also built in the philosophy of biophilic design, through the use of natural materials, light and plants to enhance the health and well-being of its employees.


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