• Print Innovation Asia

Heidelberg customers in Asia ordering customised presses



As more end consumers are demanding printed products with sophisticated coatings and special effects, more of Heidelberg’s customers are ordering customised presses.


Heidelberg has delivered an average of one customised press per week in the 70 x 100 centimeter, and 50 x 70 centimeter formats over the past three years. According to Heidelberg, no other manufacturer has supplied as many customised presses.


Presses with customer-specific modifications currently account for 80% of all the Speedmaster XL 106 presses delivered. The customers ordering these bespoke machines are primarily based in Europe, the USA, and Asia - with the principal market being Japan.


Meanwhile, in the key packaging market of China in particular, Heidelberg is seeing a rapid growth in demand for long special machines that print shops can use to meet local demand for packaging that features sophisticated coatings and special effects.


The first Speedmaster CX 104 systems with twelve and more units have already been delivered from the production plant at the Shanghai site. As a result, Heidelberg is further expanding its strong position in the key market of China and in the Asia-Pacific region.


The new Speedmaster CX 104 also has a great deal of potential for long configurations. Heidelberg has already sold more than 1000 printing units since the machine’s market launch in summer 2021.


Over the past 15 years, Heidelberg has installed approximately 200 presses with twelve and more units worldwide. Typically, these are dual-coating presses. Around half of the very long presses in use on the market handle double-sided printing and surface finishing.


This is where the specific expertise Heidelberg has in sheet travel and perfecting technology really comes into its own, particularly when ever more demanding printing stocks such as recycled paper and ultra-thin materials are being used.


This trend for highly finished printed materials is especially noticeable in folding carton and label printing, with branded goods manufacturers aiming to generate a steady stream of new purchasing incentives through the use of particularly effective, stand-out packaging designs.


Print shop customers in the commercial segment also want to run their marketing campaigns with custom-designed print products that stand out from the crowd thanks to striking and sophisticated coatings and special effects.


At Heidelberg, these market requirements are being met by presses with increasingly long custom configurations and a wide variety of equipment. As many as 20 printing and coating units with interdeck and end-of-press dryers as well as multiple cold foil modules can be installed in one press.


“The general market recovery is also being clearly reflected in the demand for customized machines,” said Heidelberg CEO Rainer Hundsdörfer. “The trend toward print products with increasingly sophisticated surface finishing is still growing and is boosting the profitability of branded goods manufacturers and print shops in equal measure.”


Over the past 15 years, Heidelberg has installed approximately 200 presses with twelve and more units worldwide. Typically, these are dual-coating presses. Around half of the very long presses in use on the market handle double-sided printing and surface finishing. This is where the specific expertise Heidelberg has in sheet travel and perfecting technology really comes into its own, particularly when ever more demanding printing stocks such as recycled paper and ultra-thin materials are being used.


Subscription options also available for special presses


The Heidelberg Subscription Plus and Subscription Smart contract models are also available for customised presses and are proving to be increasingly popular with customers, primarily because they focus on boosting productivity.


Under the Subscription Plus model, customers obtain a full package of services that includes the sheetfed offset press, the Prinect workflow, consumables, service, and performance consulting. Under the Subscription Smart model, the press is not part of the contract.


This means Subscription Smart can be taken out for presses that are already in use, including presses manufactured by a third party. Both models are billed based on the number of sheets printed per year.

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