• Print Innovation Asia

Heidelberg increases press exports from Shanghai site

Heidelberg is now exporting machinery from its site in Shanghai to more than 40 countries. The main customers besides China are other Asian markets such as Japan, Indonesia, Malaysia, India, and the Philippines.

Despite the COVID-19 pandemic, demand for printing systems, particularly in the Asian core markets, is nearing pre-crisis levels again. As such, production volumes at Heidelberg’s site in Shanghai are up. Accordingly, the company has also progressively increased exports of its printing presses manufactured in China.

Since being established in 2005, launching the assembly of postpress systems, and subsequently taking up the production of standard small-format printing presses for the Chinese market, the site now employs some 450 staff and manufactures printing presses for commercial and packaging printing across all standard format classes.

Production operations are centered on the 70 × 100 format class, specifically the Speedmaster CD 102 and Speedmaster CS 92 models.

Heidelberg added that the number of Chinese-manufactured machines being exported to Europe – predominantly standard printing presses – is also increasing. For example, Chinese-made presses have been installed in Germany, Italy, Switzerland, and France. In south and central America, countries such as Mexico and Brazil have been placing orders. As a result, the export rate from China is currently at 19% and rising.

“Our production at the Chinese site in Shanghai is a success story, not just in terms of the Chinese market, but also and increasingly with regard to the rest of the world,” stated Heidelberg CEO Rainer Hundsdörfer. “Already, around one third of all the Heidelberg printing units being manufactured are coming from this plant. Following the rapid economic recovery of the Asian markets from the coronavirus pandemic, our local production operations have proven to be a strategic advantage in overcoming the crisis. As a consequence, we are increasingly able to realize growth opportunities in these regions.”

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