• Print Innovation Asia

Heidelberg joins eco-friendly packaging alliance


Heidelberg announced it is not a member of international alliance, 4evergreen. By joining the alliance, Heidelberg is affirming it is fully committed to environmentally friendly products and technologies.


Key concerns in the growing packaging segment include handling natural resources sustainably and continuously improving circularity, or promoting circular economy.


Consumer demand for sustainable and fibre-based packaging solutions is increasing further still. As a leading partner of the folding carton industry, Heidelberg therefore supports the 4evergreen alliance’s holistic approach throughout the value chain for climate-friendly, green packaging in an enhanced circular economy.


“Environmental protection and sustainability are global issues that are also becoming increasingly important in the print media industry,” said Heidelberg CEO Rainer Hundsdörfer. “For many years, Heidelberg has been promoting environmental and sustainability initiatives when developing and manufacturing machinery and units. We are also looking to drive forward and further improve options in terms of recyclability and the use of resources during production in the growing packaging segment.”


4evergreen is an alliance dedicated to perfecting the circularity of fibre-based packaging to contribute to a climate-neutral and sustainable society. The goal is to raise the overall recycling rate of fibre-based packaging to 90% by 2030, focusing in particular on packaging with poorer circularity at present – the types used for household, out-of-home, and on-the-go consumption.


“Here at 4evergreen, we believe in the power of a holistic approach and are bringing together stakeholders from the entire value chain to make fiber-based packaging more recyclable. The commitment Heidelberg is demonstrating toward environmentally friendly products and developing new technologies to boost circularity is central to our work,” said the alliance’s Program Director Susanne Haase.


New technologies contribute to eco-friendly folding carton production


Using energy efficiently, conserving resources, reducing emissions, and ensuring effective lifecycle management are all crucial aspects when manufacturing and operating printing presses.


Sustainability is a core element of the strategic agenda pursued by Heidelberg.


The company’s environmental policy provides a binding framework for all Heidelberg divisions that also extends to its external partners and suppliers. This policy reflects the comprehensive and holistic approach that Heidelberg follows in its environmental concept.


Every single stage in the product lifecycle is taken into account – from development and production through to operation by the customer and recycling or disposal.


Heidelberg is also continuously expanding its green portfolio. This commitment to the environment is demonstrated by machinery, units, and especially consumables such as Saphira Eco products. As far as possible, these are all manufactured on the basis of renewable raw materials and/or contribute to the end products’ recyclability.


Products bearing the Saphira Eco label generate lower emissions than most comparable products.


Besides environmental benefits such as reduced emissions of volatile organic compounds (VOCs), ammonia, and particulate matter, Saphira Eco consumables also use fewer chemicals and result in less waste water.

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