Heidelberg’s virtual show wraps up



From 19 to 23 October, Heidelberg’s online event, Innovation Week, reported several thousand registrations from more than 100 countries and several hundred one-to-one discussions. According to Heidelberg, it hit around 100,000 views for its videos.


Heidelberg has announced its withdrawal from the 2021 edition of drupa, and is focusing on in-house and virtual events to connect with customers.

Taking “Unfold your potential” as its slogan, it focused on transferring knowledge relating to the urgent issues in the sector. With product presentations on its latest highlights, innovation talks, and personal discussions via video chat, Heidelberg provided a comprehensive overview of its offerings in the commercial, label, and packaging segments.

“The feedback we have received so far from participants and our partners has been truly overwhelming. The participants praised the format and the content presented,” said Ludwig Allgoewer, head of global sales and marketing at Heidelberg.

The platform provided a combination of short, professionally produced videos and innovation talks with the option of follow-up live chats in which the content presented could be discussed in more detail with around 300 Heidelberg experts from around the world.

“As a result, Heidelberg was able to register specialist customer contacts on a similar scale to an international trade show,” Allgoewer continued. “We are confident that the numerous customer discussions will also generate business contracts in the near future.”

At the heart of all the presentations was the optimization of the entire process in offset and digital printing, all the way through to end-to-end production. This is based on the enhanced Push to Stop technology with all its facets.

“The priority is no longer simply achieving the highest possible printing speed – instead we aim to make the entire process as efficient as possible. Boosting productivity offers the greatest earnings capacity for industrial print shops. Digitization is key to this – and that is precisely what we demonstrated at Innovation Week,” says Heidelberg CEO Rainer Hundsdörfer.

“The response to our Innovation Week underlines how it is possible to use digital formats to successfully contact customers and get them excited about innovations, even in the middle of a global pandemic.”

All the content and videos from Innovation Week, much of it for download, continues to be available for all registered customers and other interested parties.


Registration is still possible after the event.

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