Heidelberg to adjust pricing due to sharp rise in raw material costs
High demand from China propels price increase
In order to cushion the disproportionately sharp rise in material, logistics, and other procurement costs, Heidelberg announced that it will moderately increase the prices for its equipment business with immediate effect.
This adjustment is being made in an economic environment of rising demand and costs for raw materials and is a necessary step in order to continue offering customers innovative solutions and first-class service.
"The current price development of raw materials shows an unprecedented upward momentum," said Rainer Hundsdörfer, CEO of the company. "Primarily due to the high demand from China as well as the global megatopic of electromobility, procurement costs have risen significantly in the short term"
"In recent months we have exhausted all possibilities to avoid an imminent price increase. We want to grow together with our customers and continue to be a reliable partner to them in a changing market environment. The moderate price increase that is now necessary will allow us to further expand our innovation leadership and is therefore also an investment in the future."
Customers will be contacted directly by the Heidelberg sales team.