HP announces record HP Indigo rollout to Shutterfly

HP Indigo will be supplying more than 60 digital presses to the ecommerce business

HP Inc. and Shutterfly announced a landmark expansion of their strategic relationship to deliver next-level productivity to supply the growing ecommerce market of photo gifts and photo products. Shutterfly is a US supplier of HP Indigo digital print and is the largest single customer order to date for the HP Graphics business.

Shutterfly is investing in more than 60 new high-performance HP Indigo Digital Presses for its range of photo-based and personalized products including photo gifts, photo books, school portraits, holiday cards, and home decor. Now underway, the rollout includes B2 sized HP Indigo 100K digital presses, HP Indigo 12000 digital presses, as well as web-fed photo presses to transform photo portrait printing to digital. “Over our 20+ year legacy, Shutterfly has committed to investing in the best and most innovative technology to fuel our business, delivering high-quality products to our customers, hosts and partners,” said Shutterfly Inc.’s chief operating officer Dwayne Black. “This latest upgrade of our HP Indigo fleet continues that investment in quality, productivity and innovation, with significant advancements in speed and automation that help us deliver even higher quality products to our customers, even faster at a time when sharing tangible memories is more important than ever.”

“Today more than ever before, tangible, personalized experiences are becoming more precious. Consumers are looking for quick turnaround, alongside real-to-life photo quality. We at HP Indigo are proud to be Shutterfly’s provider of choice in making this a reality,” said Haim Levit, general manager, HP Indigo.