• Print Innovation Asia

Hudson Printing acquires second Landa press


US print company Hudson Printing has acquired a second Landa S10P Nanographic Printing Press, six months after the first S10P moved into production at the site.


“The first S10P gave us both increased productivity and expanded capacity. Now we have room to grow. With the market demanding more every day, a second S10P is imperative,” said CEO Paul Hudson.


High Productivity


With unlimited digital variability on each page and from sheet to sheet, as well as very high speed, the first S10P at Hudson began moving through work very rapidly.


“A million impressions of a highly personalised long run that would have taken many shifts on other presses…was knocked out in a few hours by the S10P,” Hudson said. “Now, with the S10P, I can say we are producing work that’s more beautiful than ever – with different images and data from page to page -- and we’re more on time than ever.”


Although his initial idea had been to start moving work to the Landa S10P, and over time begin exploring new products that take advantage of the press’ unique capabilities, Paul Hudson’s plan was changed as the press started handling more of the operation’s workload.

“The press was so effective at producing the long run variable data work, that we changed our strategy to emphasise and attract more of this type of work,” said Hudson. “The second press will allow us to pursue our vision introducing products that only this technology can produce.”


“Print is becoming more connected and more personal,” said Hudson. “The S10P catalyzes print’s role in Web 4.0, when we will continue the process of connecting the world’s smart devices directly to our capabilities.”


Hudson added that when the next S10P is installed, it will provide redundancy, capacity, and the opportunity to explore new product opportunities.


“I believe that print remains an excellent “experience” delivery mechanism, because it’s beautiful and physical and, therefore, emotional,” Hudson said. “More and more, what it’s delivering will be individualized and will be the launching point for even more personal digital interactions.”


Working with Landa


“Importantly, we’ve also had an extremely positive experience with Landa as a company. They’ve done everything they promised, and more. It gives me confidence in the direction that Landa is taking the industry, and it lines up with our strategic direction,” Hudson continued.


“Watching Paul’s operation take flight with the S10P couldn’t make us prouder. You know, every customer shows us something new, and different, about print and even about our Nanographic Printing presses. Hudson is one of these. It is a visionary organization, operating in both the present and the future. Landa is honoured to be part of Hudson Printing’s journey,” said Gil Oron, Landa Digital Printing CEO.

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