IKEA stops printing iconic catalogue
IKEA announces that it will be discontinuing printed versions of its catalogue. The catalogue will continue to be available digitally.
For many, the free printed catalogues are a coffee table staple.
According to IKEA, 2016 was its print peak year; 200 million copies of the IKEA catalogue were distributed in 69 different versions, 32 languages and to more than 50 markets.
According to IKEA, the decision was sparked as customers are using more of the company’s digital patforms, such as its website, social media and app: “IKEA has become more digital and accessible while embracing new ways to connect with more people. Customer behavior and media consumption has changed, and the IKEA Catalog has been less used.”
The decision is global: “Inter IKEA Systems B.V., the worldwide IKEA franchisor, has therefore taken the emotional but rational decision to respectfully end the successful career of the IKEA Catalog, both the print and digital versions - and look to the future with excitement.”
Not all printing has stopped though. IKEA will be publishing a smaller print magazine which is expected to be available in-store next year. The publication will aim to provide inspiration for home furnishing.
As of now, fans can still get their hands on a printed final edition of the catalogue – by visiting their nearest IKEA.