• Print Innovation Asia

Industrial Printer showing continued market strength led by large format


New data from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker unveiled that market recovery from the COVID-19 crisis that began in Q3 2020 continued through Q1 2021.

"While shipments in some segments took a step backward after a very strong fourth quarter, the overall shipment numbers remained strong in Q1," said Tim Greene, research director, Hardcopy Solutions at IDC. "Led by large format digital printers, total shipments grew by almost 2.5% compared to the fourth quarter of 2020."

The report indicated that the large format printer market has returned to pre-pandemic levels worldwide as shipment grow more than 2%.

Other segments that grew in Q1 2021 compared to Q4 2020 are direct-to-garment, which increased 3.5%, and direct-to-shape, which saw a nearly 5% growth.

On the other hand, segments that were down in the same period include label and packaging printer which declined 7%. Industrial textile printer shipments also declined 2%.

Regionally, Japan has shown the most ‘aggressive’ recovery, growing more than 17% compared to Q4 2020. Meanwhile, shipments in China have continued to expand since Q1 2020.

The report suggests that some of the shipment growth is being driven by hardware price promotions, which explains why shipments are growing at a modest 2.4% but shipment value declined by 4%. Many vendors postponed introducing new printer models and technologies during the pandemic. Some of those new models have recently started to reach the market with more expected through the second half of 2021. Some of these introductions represent important technology evolutions that should drive investments in industrial printing equipment.

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