• Print Innovation Asia

Key highlights at the upcoming virtual.drupa

Big names are set to participate in the online edition of the biggest industry event in print.

Just a few days away is virtual.drupa (https://virtual.drupa.com), happening from 20 to 23 April. Some major names that will be participating include Koenig & Bauer, Heidelberg, HP, Landa Digital Printing, Fujifilm, Kodak, Komori, Xeikon, Bobst, amongst many others. Notable key players that will not be in virtual.drupa include Canon, Ricoh and manroland Sheetfed.

Organisers confirmed that more than 200 companies from 33 countries are slated to participate in the four-day virtual exhibition. This is a low number compared to the in-person event; drupa 2016 logged 1,828 exhibitors from 54 countries.

The virtual exhibition platform will incorporate three categories: a conference area, networking plaza and exhibition space. The conference area will host live web sessions which will be available on-demand following the event. The networking plaza will facilitate the ‘matchmaking’ service, which connects customers to the exhibitors.

We summarise the key highlights from some of the major names appearing in virtual.drupa:


Early this week drupa organisers confirmed that HP will be taking part in the exhibition. The focus will be on its new NPI portfolio, rolled out last year.

While we miss seeing our partners, customers and friends in the industry in a live show, protecting our employees and community remains a top priority. However, the last 12 months have demonstrated the very positive reception of our new NPI portfolio, which continued to drive significant innovation allowing businesses of all sizes to keep growing despite challenging business environments. We encourage everyone to visit virtual drupa and connect with us,” said Heim Levit, General Manager at HP Indigo.

Landa Digital Printing

Landa Digital Printing confirmed their attendance at virtual.drupa. Not much is revealed yet, but industry pioneer Benny Landa said that virtual.drupa was “particularly important for our industry in times when face-to-face events cannot take place.”


Heidelberg will be giving presentations about product innovations in the commercial, label, and packaging segments. One highlight is the enhanced Push to Stop concept for autonomous printing with end-to-end solutions, which takes the Smart Print Shop to a whole new level. Heidelberg is demonstrating completely automated offset production, from job acceptance all the way through to postpress, including fully automatic plate logistics. This enables commercial and packaging printers to further boost their productivity in the extremely popular 70 x 100 format.


Under the slogan "NEVER STOP Believing in Print", Fujifilm is set to announce a number of new solutions including a new processless CTP plate, Superia ZX, as well as a new model of Jet Press 750S. The Superia ZX is set to offer significant improvements in printability (faster output, higher durability and improved robust scratch resistant), while the Jet Press 750S is already well established due to its ultra-high quality, colour stability and performance.

On 20 April, the first day of the event, Fujifilm will be unveiling a new website introducing its new Graphic Communication Business Division: https://believinginprint.fujifilm.com. The new group will launch officially 1 July 2021. The site will contain the latest information relating to the company's drive to contribute to the growth of the printing industry in both the commercial and package printing sectors.


Kodak’s unrivaled portfolio of breakthrough offset, digital and software solutions will be on display to the global print community at virtual.drupa 2021 from April 20 to 23. Featured Kodak products will include its range of presses, namely the Kodak Prosper Ultra 520 digital press, the Uteco Sapphire Evo W Sapphire press and the Sapphire EVO M press and the Kodak Nexfinity digital press.

Other solutions in the spotlight include the Kodak PRINERGY On Demand Business Solutions, SONORA XTRA, Kodak’s next-generation process free plate, SONORA XTRA, and the Kodak Magnus Q800 and Q400 Platesetter.


Komori Corporation will be focusing on the concept of “Connected Automation”, to seamless connect individual processes to create smart printing environments. At virtual.drupa, Komori will present the concept through two sessions: commercial printing and package printing. The commercial session will highlight the high-speed, stable printing of light stock by the Advance model and touchless automation technology. The packaging session will feature new technologies designed to reduce makeready time for package printing.

Some key solutions include Manufacturing Execution System (MES) KP-Connect, Lithrone GX/G Advance, and the 40-inch digital printing system, Impremia NS40, now available as a seven-colour press.


Mimaki will be showcasing the company’s brand-new “100 series” on its interactive virtual booth alongside brand-new additions to its powerful product portfolio. The company’s latest “100 series” portfolio will be one of the highlight technologies showcased at virtual drupa. Designed to enable users to drive success amid the current market uncertainty, the new printer series offers high productivity and reliability, extreme flexibility to diversify the application range, as well as a highly competitive price-performance ratio. The Mimaki’s 100 series consists of three models: the Mimaki JV100-160, a roll-to-roll eco-solvent printer, the Mimaki UJV100-160: a roll-to-roll UV printer, Mimaki TS100-1600: a dye-sublimation textile printer. Mimaki will also introduce two brand-new printing platforms at virtual.drupa for the large format and fashion industries.

Mimaki will launch a special promotion at virtual.drupa for selected products.

Esko and Enfocus

Esko and Enfocus will be jointly exhibiting at virtual.drupa. The two companies will be showcasing its next-generation technology developments for the packaging industry, its latest software releases and its new ‘Cloud Freedom’ strategy. The strategy will highlight benefits of moving from onsite server-based software applications to a cloud-hosted service as a subscription (‘SaaS’).

Enfocus will be showcasing BoardingPass, its new software solution that enables customer facing staff to quickly inspect incoming PDF files for showstopping issues in print. It will also launch Switch, an open workflow automation platform for print professionals who do not want to adapt to all-in-one, vendor specific, workflow solutions.


Foiling and embellishment specialist Kurz will be exhibiting with the theme ‘The Nature of Attraction’. The company will pay special attention on sustainability and digital embellishment technology through workshops.


Xeikon counts as one of the first few companies to commit to the virtual event.

“We will be demonstrating mainly applications that involve digital print manufacturing – not just solutions for digital printing but solutions that fit in a manufacturing process and can be connected in a lot of other steps in a manufacturing process. That is how you achieve flexibility. That is how you address the questions and challenges that lie ahead of you and your business,” said Filip Weymans, Vice President Marketing at Xeikon.

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