Konica Minolta drops out of drupa 2021


Another day, another drupa dropout. Konica Minolta joins the list of exhibitors to withdraw from the 2021 edition of drupa.


The Japanese company joins a host of dropouts including the recently announced Canon and Ricoh. Other exhibitors that have pulled out include EFI, Fujifilm, Heidelberg, Komori, Kodak, Screen, amongst others.


“We very much still believe in the power of personal relationships and of course the power of seeing our portfolio and touching the print products from our presses and are evaluating the potential combinations of virtual and real-life concepts. Our highest priority is always to make sure that our customers, colleagues and all their families stay safe and healthy. And while the coronavirus pandemic continues to disrupt on a global basis, we have taken a decision to withdraw our physical presence from drupa,” said Toshitaka Uemura, Division President of Professional Print Headquarters, Konica Minolta.


With drupa in June postponed, the company’s rules had to adapt, and it had to rethink what’s possible for its customers and prospects.


For example, Konica Minolta has planned to launch virtual showrooms. In many locations, the company offers virtual live demonstrations where people can experience products with a two-way camera set-up and interact with the Konica Minolta experts.


Uemura said: “Our utmost goal has been and always will be to help shape ideas for our customers in a partnership approach – no matter the ‘communication channel’, whether face to face or virtually. We are fully convinced that print will endure as a communications medium even with the perceived threats from digital, mobile and virtual channels.


In fact, despite the pandemic and less predictable environment in which we all now live, print is thriving and finding new ways to deliver impact and value, often alongside those other media channels. We will keep exploring these new ways of delivering value together with and for our customers and are excited by what lies ahead. With our customer-centric approach, we will continue proposing values and solutions to fully support our customers’ businesses with our digital printing products, including our world-class software and workflow solutions.”

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