Kornit to present online fashion show
Kornit Digital Ltd. announced it will be presenting an exclusive online event, “Fashion Without Limits,” on 4 November 2021. The fashion show will exhibit designer pieces produced entirely via digital means.
In addition to several finished apparel pieces first unveiled at Kornit Fashion Week Tel Aviv, “Fashion Without Limits” will showcase sustainably-produced ready-to-wear apparel and yoga wear created by Japanese designer Yukiko the Witch, scarves created by designer Shoko Orui, and Israeli designs on fashionable kimonos, as well as t-shirts imprinted via Kornit’s Atlas MAX system for mass customisation.
The MAX production technology simulates screen printing, vinyl heat transfer, dye sublimation, embroidery, and high-density/3D decoration effects using the same single-step, pigment-based, waterless production capabilities as Kornit’s direct-to-garment print process.
The one-day event will include presentations from Kornit executives and technology specialists, interactive panel discussions and a demonstration of end-to-end digital production capabilities. The virtual show will address proven strategies for implementing profitable, on-demand production models.
One of the speakers is Hani Debs, CEO of Debs Corporation. Debs Corporation is currently installing a Kornit Presto system as part of a joint demonstration center with Kornit Digital—the first such system for digital direct-to-fabric production in Japan. The company will be supplying many of the customised fabrics for the designer apparel presented in this event.
“In recent years, and especially since the pandemic economy hit, the marketplace has been driven by e-commerce, and successful suppliers and brands meet their consumers’ needs by cutting through traditional supply chain complications and meeting those buyers where they are—not only physical proximity, but also creatively, and by aligning with their values,” said Ilan Elad, President of Kornit Digital Asia-Pacific.
“The beauty of digitised production is that it answers those trends, while also giving producers a less wasteful, more cost-effective process, with opportunities to create new profit channels. Those who join us for this program will be empowered with the insights they need to safeguard their business against unforeseen challenges, expand their product offerings, and give their customers the quality and responsible production practices they demand," Elad continued.