• Print Innovation Asia

McDonald’s rolls out new packaging look globally

McDonald’s has announced that it will be introducing new packaging to be implemented globally. The packaging will sport a modern, refreshing, and playful feel.

At the end of 2020, McDonald’s announced its “new global packaging system” which aims to unify branding in markets all over the world.

The packaging project was done by creative agency Pearlfisher, which has bases in the US and Europe. According to Pearlfisher, it “evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead”.

The packaging rollout is expected to complete globally over the next 24 months.

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