• Print Innovation Asia

Packaging company invests in Malaysian operations

Packaging solutions provider Parkside announced it has placed significant investment in flexible packaging production technology at its Malaysian headquarters in Kuala Lumpur.

Demand for hygienic, safe and convenient packaging is growing in the region, and as a result, the company has been investing in its production of high barrier and sustainable flexible packaging solutions at the facility.

With a 10-colour print press, three coater/laminators, three slitting lines and flexo plate making facilitates alongside a new business development strategy, the company is now targeting more categories within the Asia-Pacific food and drink sector.

Currently, Parkside’s portfolio consists of flexible tobacco packaging inner liners. The company is now focused on increasing awareness of its full capabilities in flexible packaging production.

"After the challenges of 2020, it's clear that the way we manufacture, process and supply products has been changed for good.  As consumer behaviour and demands have evolved in the region, the supply chain has adapted. How closely brands can reflect the needs of shoppers - and how effectively they can use this to shape their operations - is set to prove a real differentiator as they adapt their strategies, and we are here to help,” said Paula Birch, general manager of Parkside Asia.

"We have a fantastic best-in-class facility in Kuala Lumpur able to produce a wide range of flexible packaging solutions from lidding films and bags through to next generation compostable and recyclable sustainable pack designs,” said Birch. "We are widely known in Asia for our tobacco products, but we are so much more than that. We have the perfect product portfolio to address these emerging consumer trends, and it is vital moving forward we ensure brands are aware of our capabilities."

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