Parkside adds new sustainable packaging for Asia
Parkside announced new offerings in its sustainability portfolio for the APAC region to address new consumer trends emerging in the market. A recent survey by McKinsey found that consumers across Asia are becoming increasingly concerned about packaging sustainability.
"We are acutely aware of the shifting sustainability awareness of consumers in this region, and it's vital that we are prepared to help brands adapt to this change in thinking,” said General Manager of Parkside Asia, Paula Birch. "It's great to see the consumer now focusing on the importance of protecting the environment and reducing their dependence on single-use plastics. However, we must understand that packaging in all formats and materials is sustainable – it protects and preserves goods, minimising waste and energy, and ultimately protects the environment from harmful product waste.”
The new sustainable packaging portfolio from Parkside comprises three variations of its Recoflex technology; a high barrier, single polymer laminate, ideal for recycling processes, which can be manufactured with paper, Polypropylene (PP) or Polyethylene (PE). Recoflex is suitable for various packaging applications, including pouches and flow wraps. The range also contains the company's reclose lidding films manufactured from >30% recycled Polyethylene Terephthalate (PET). Suitable for use on PET trays, including fresh and cooked meats, fruit and vegetables, this solution creates a complete single polymer PET pack, ideal for recycling, and reduces waste in the home with its reclose design.
"By strengthening the market’s push towards a circular economy, we can now produce a range of flexible packaging alternatives for brands that can be used in an array of applications where extended shelf-life through high barrier performance, and in some cases resealability, are essential,” said Birch.