• Print Innovation Asia

SGS launches testing protocol for footwear packaging

SGS unveiled a new comprehensive testing protocol for footwear packaging. The testing protocol is aimed at ensuring footwear packaging performs well and meets environmental and sustainability standards. According to SGS, the protocol is a first for the footwear industry.

“It is astounding that, until now, the industry had no available comprehensive testing protocol for its packaging,” said John O’Connell, Global Packaging Director, SGS. “Brand owners and retailers need the assurance that their packaging will be robust enough to meet all the demands of storage, transit and display and that, ultimately, their customers will enjoy the box-opening experience exactly as they intended. Our new, testing protocol supports the industry to deliver just that, whilst helping organizations to protect their brands and gain competitive advantage.”

SGS’s first comprehensive testing method for footwear packaging addresses the huge demands placed on packaging to withstand the physical rigors of transportation and the retail environment, including e-commerce.

Testing covers the following areas:

· Physical performance

· Appearance, colour fastness, colour/print transfer

· Sustainability

· Chemical and regulatory requirements

· Consumer and ‘shopability’

· ISTA transit testing

Transit testing, including ISTA 6-Amazon and the Amazon FFP certification process, is carried out against across SGS’s global network of ISTA accredited laboratories. ISTA’s Transit Certification mark demonstrates to carriers that packaging provides the correct level of protection and services.

Testing includes:

· Environmental (temperature extremes, UV etc.)

· Shock

· Vibration

· Compression

· Impact

· Moisture

· Forklift and clamping testing

Protocols also cover manufacturing quality, which organizations can demonstrate through a Certificate of Analysis (COA) from SGS. This ensures the quality and consistency of packaging components and validates the manufacturing process from raw materials through finishing and testing of the final package against performance specifications.

The comprehensive protocols also provide consumer and ‘shopability’ testing using consumer panels to evaluate whether packaging will meet expectations. Additional insight can be provided regarding a product’s positioning against competitors and consumers’ reactions to the box-opening-experience.

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