• Print Innovation Asia

Xeikon launches variable data tool



Xeikon announced the launch of VariOne, a new variable data generation tool for Xeikon’s X-800 digital front-end.


The tool can immediately generate and print unique designs based on an image or on vector graphics. The VariOne has been developed to add value and benefit brand owners, designers, illustrators, printers, converters, and consumers.


The VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.


“Print is becoming more customised and valuable. With VariOne, Xeikon has taken a significant leap forward in its research and development and now offers completely new horizons for differentiation. With VariOne it is possible to create thousands of unique and individual clips from a base design. With our new integrated variable data solution built into Xeikon’s digital front-end, the possibilities for producing unique images are limitless on both our dry toner and inkjet presses. The Xeikon strategy is to extend the capabilities of its X-800 workflow even further and expand the range of possible applications,” said Jeroen Van Bauwel, Director Product Management.


With the VariOne, brand owners can differentiate products to meet consumer demands. Consumers are willing to pay a premium for personalised goods. Additionally, to combat counterfeiting, brand owners are looking for new software technology solutions with extra image and text capabilities, and with hidden techniques to track and trace items such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.


With Xeikon’s VariOne, personalised image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the widest gamut of colour combinations.


The new functionality of VariOne is the next step in efficient and sustainable variable data production, and VariOne also enables big savings in time and cost, both in prepress and in the pressroom.


“Xeikon is taking mass customisation to new levels with an explosion of creativity which will add value for everyone in the supply chain in a million ways. Xeikon’s VariOne has taken a complicated prepress process and made it immediately fast and flexible,” said Van Bauwel.

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